As a long-standing and established paragliding school in Washington, Aerial Paragliding has built a reputation for excellence in flight training. However, with the rise of video content, they recognized the need to modernize their approach to stay competitive with the new wave of students seeking to connect with a brand before becoming clients. We partnered with them to create a welcome video, providing prospective students with an inside look at their offerings. Additionally, we managed a social media retainer, producing reels and photos and event coverage to amplify their online presence. Looking ahead, we’re excited to document their upcoming group retreat to Colombia, as they continue to expand their offerings.